Williams starts the book (Preparing To Teach Writing) on The Foundation of Rhetoric. This topic must be the core issue that needs to be taught to students. Students will need rhetorical strategies in society (work environment). The role of persuasion is critical in most fields. Students need the ability to construct, transform, and shape people psychologically and socially through rhetorical speech (auditory) and written documents, literature, proposals, etc., and even visually (television). The book gives examples of a positive impact and a negative impact; it is how societies are formed.  Therefore, students are given a lesson of accountability when dealing with language because it can be and is a dangerous entity.